General Assembly

Get the skills needed to advance your career in Data, in as little as ten weeks. There are no prerequisites, this is a beginner-friendly program. General Assembly’s Data Analytics Immersive is designed for you to harness Excel, SQL, and Tableau to tell compelling stories with a data driven strategy. This program was created for analysts, digital marketers, sales managers, product managers, and data novices looking to learn the essentials of data analysis.

What you'll accomplish
- You will learn to use industry tools, Excel, and SQL to analyze large real world data sets and create data dashboards and visualizations to share your findings. The Data Analytics Accelerator culminates in a.
- Throughout this expert-designed program, you’ll:
- Use Excel, SQL, and Tableau to collect, clean, and analyze large data sets.
- Present data-driven insights to key stakeholders using data visualization and dashboards.
- Tell compelling stories with your data.
- Graduate with a professional portfolio of projects that includes a capstone project applying rigorous data analysis techniques to solve a real-world problem

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

General Assembly’s Software Engineering Immersive is a transformative course designed for you to get the necessary skills for a coding role in three months. The Software Engineering bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their tech hiring needs.

As a graduate, you’ll have a portfolio of projects that show your knowledge of fundamental programming concepts, as well as experience with languages, frameworks, and libraries that employers demand. Throughout this expert-designed program, you’ll:
- Create a front-end web application with modern JavaScript frameworks such as Angular or React.
- Develop and deploy full-stack applications with in-demand technologies such as Ruby on Rails, Python with Django, and Express with Node.js.
- Build secure full-stack applications by leveraging common design and architectural patterns like model–view–controller (MVC) and Representational State Transfer (REST).
- Practice version control and collaborative software development with Git and GitHub.
- Safely model and store data in SQL and NoSQL databases.
- Consume and integrate third-party application programming interfaces (APIs) in an application.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

Get the skills needed to advance your career in Digital Marketing, in as little as ten weeks. There are no prerequisites, this is a beginner-friendly program. This digital marketing course is designed for students with a range of professional experiences — including beginners. You’ll take a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.
You will concentrate on the most important tools for executing digital marketing strategies on the job. The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer.

This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:
- Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
- Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
- Execute marketing strategy that’s powered by data and customer insight.
- Measure and optimize performance for campaign success using Google Analytics.
- Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

Gain fluency in JavaScript — the world's most popular programming language — and start leveraging its versatile capabilities to build rich, interactive websites and applications.

General Assembly’s User Experience Design Immersive is a transformative course designed for you to get the necessary skills for a UX Design role in three months. The User Experience Design bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their UX Design hiring needs.

As a graduate, you’ll have a portfolio of projects that show your creative and technical ability to launch the next generation of successful apps, websites and digital experiences. Throughout this program, you will:
- Identify and implement the most effective methods of user research to gain a deeper understanding of what users want and need.
- Use interaction and visual design techniques to craft a dynamic digital product that brings delight and function to users.
- Conduct usability testing to make product experiences more accessible for diverse user populations and environments.
- Learn best practices for working within a product team, employing product management techniques and evaluating technical constraints to better collaborate with developers.
- Produce polished design documentation, including wireframes and prototypes, to articulate design decisions to clients and stakeholders.
- Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

Translate user wants and needs into intuitive digital experiences that power revenue, loyalty, and product success. Build confidence and credibility to tackle complex design problems on the job. Learn the tools and techniques to design products that are equal parts useful, functional, and delightful. Focusing on both theoretical frameworks and practical applications, students in General Assembly’s User Experience Design course will develop a portfolio project of their choosing — receiving expert feedback along the way.

This is a beginner-friendly program with no prerequisites, although many students are familiar with digital design concepts. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum helps you gain fluency in end-to-end UX processes, tools and documentation and put them to work for you, your company, and your career. Throughout this expert-designed program, you’ll:
- Discover how to identify, ideate, articulate, and develop design solutions for UX challenges.
- Describe how UX designers work with product managers, developers, and visual designers.
- Explore the current UX design landscape through relevant, real-world examples.
- Develop and document personas, journey maps, user flows, and annotated wireframes.
- Utilize industry-standard tools to propose and refine design decisions.
- Apply what you’ve learned to create a portfolio project: a new or redesigned digital product experience.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

Get the skills needed to start building responsive websites with HTML, CSS, and JavaScript — a versatile skill set with powerful applications in a variety of design, marketing, and other tech-related roles. General Assembly’s Front-End Web Development course equips complete beginners with the cutting-edge tools they need to build rich, interactive websites. Dive into essential programming languages, then round out your skill set with industry-relevant topics like responsive design, APIs, and version control. You’ll apply what you’ve learned to build a custom website from scratch.

This is a beginner-friendly program with no prerequisites, although some students may have coded previously. First-time programmers will have access to pre-course preparatory lessons and additional resources to boost their confidence with key concepts. Throughout this expert-designed program, you’ll:
- Discover how the web works.
- Create the structure and style of a website using HTML and CSS.
- Apply interactivity to a site with JavaScript programming fundamentals.
- Host a website on a server.
- Learn the basic technical vocabulary to communicate with front-end web developers and other technical stakeholders.
- Apply what you’ve learned to create a portfolio project: a dynamic, responsive website.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

Get the skills to balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:
- Determine key risks and assumptions of a product in order to prioritize research and discovery work.
- Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
- Execute competitive research to highlight market gaps and trends.
- Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
- Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
- Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

Gain the skills and tools to tackle diverse design challenges on the job. Kickstart your portfolio and create beautiful designs for the web. General Assembly’s Visual Design course helps you explore the art and science of visual communication and the process of creating beautiful digital products. Create a production- ready composition for a responsive webpage, conveying your vision through typography, layout, and color. You’ll learn to give and receive design critique and implement feedback to improve your designs.

This is a beginner-friendly program with no prerequisites, although many students have used software such as Photoshop, Sketch, Figma, or Adobe XD* previously and may be familiar with basic design principles. Beginners will have access to optional tutorials to practice using software and boost their confidence ahead of class. Throughout this expert-designed program, you’ll:
- Conduct research to inform content strategy and design decisions.
- Create a digital design solution that balances client needs and user goals.
- Design digital layouts with industry-standard tools such as Figma and Sketch.
- Implement visual design best practices in composition, typography, imagery, and colors.
- Communicate design decisions to stakeholders and collaborators.
- Apply what you’ve learned to create a portfolio project: a production-ready mockup for a responsive webpage and a presentation deck to document your process.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.

General Assembly’s Data Science Immersive is a transformative course designed for you to get the necessary skills for a data scientist role in three months. The Data Science bootcamp is led by instructors who are expert practitioners in their field, supported by career coaches that work with you since day one and enhanced by a career services team that is constantly in talks with employers about their tech hiring needs.

As a graduate, you will be ready to succeed in a variety of data science and advanced analytics roles, creating predictive models that drive decision-making and strategy throughout organizations of all kinds. Throughout this expert-designed program, you’ll:
- Collect, extract, query, clean, and aggregate data for analysis.
- Gather, store and organize data using SQL and Git.
- Perform visual and statistical analysis on data using Python and its associated libraries and tools.
- Craft and share compelling narratives through data visualization.
- Build and implement appropriate machine learning models and algorithms to evaluate data science problems spanning finance, public policy, and more.
- Compile clear stakeholder reports to communicate the nuances of your analyses.
- Apply question, modeling, and validation problem-solving processes to data sets from various industries to provide insight into real-world problems and solutions.
- Prepare for the world of work, compiling a professional-grade portfolio of solo, group, and client projects.

Your next step? Talk to the GA Admissions team to see if this bootcamp is a fit for your career goals.